he magic of Byron Bay is something the town can claim exclusively as its own. Byron Bay calls to people from all walks of life, as it offers something special to literally everyone. From mountains and volcanoes to ancient rainforests and sublime beaches, the land alone is enough reason for a visit. Byron Bay hasn’t stopped there though. People flock here from all around the world to experience the alternative lifestyles and diverse schools of thought. Clean living is big here, so you can find plenty of healthy organic cuisine and countless outdoor activities in Byron Bay… and on the other hand, there are lots of great breweries, distilleries, clubs and bars in Byron Bay!